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Natura Takes Stake in Aesop

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By: Jamie Matusow

Editor-in-Chief

Natura Cosméticos S.A., the leading Brazilian manufacturer and direct seller of cosmetics, toiletries and fragrances, and Aesop, the Australia-based personal care company, have announced that they have entered into a definitive agreement, under which Natura will acquire a 65% stake in Aesop for approximately AUD $68 million in cash, which includes the anticipated acquisition of Aesop’s distributors.

Established in Melbourne in 1987, Aesop now operates more than 60 retail locations in 11 countries, offering a range of premium products for the skin, hair and body, using both plant-based and laboratory-made ingredients. Natura, founded in 1969 and headquartered in Brazil, is a leading wellness and beauty company that distributes its products through the direct selling model.

Upon closing, Natura and Aesop will continue to operate independently, but with a longer-term goal that could lead to Aesop potentially entering the Brazilian market and Natura exploring the concept of signature stores in select markets.

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